Looking at Jason Falls’ Blog post about Social Media Wearing out  It’s Welcome, you’ll get a sense for the impending doom of the term “Media” falling away from its current friend “Social”. This has been afoot sometime and many of us suspected we’d get to this point. Not necessarily because of a bad definition, but more from the vagueness of it all.  Social media/networking being one example. Also once you consider the history of online “social” networks you’ll see it’s been around a good long time (even before the Web).

When we established the “Social Media Expedition” we also secured “Social Expedition” as we knew at some point the “Media” would be going away.  The seasoned will refer to it as “social” “___ technologies”, “_____ web”, etc…  I read the blog post while making tracks on the elliptical machine. Thinking about it more, I’m coming to the conclusion that Social whatever is really a philosophy that, by default, maintains a high regard for the people you serve (internal and external).

One of favorite quotes from the post was “Broadcast Age”. love it!